Cardinals president Michael Bidwill shares team’s goals for ‘All or Nothing’

Michael Bidwill, President of the Arizona Cardinals, sat down with Doug and Wolf on Arizona Sports 98.7 FM Wednesday morning to discuss what was behind the new series “All or Nothing.”

For Bidwill, one thing he wanted was to showcase the team to its fanbase, not only in Arizona, but to the rest of the country.

“We wanted it to be very authentic,” Bidwill said. “It’s very in depth, I think people are going to be surprised with how in depth we go.”

Another positive Bidwill hopes to gain from this series is the growth of the Red Sea when the Cardinals are on the road.

“What we want is to really tell our story to a much bigger audience than we previously had,” Bidwill said. “I think it gives us a tremendous, tremendous opportunity to go out there and pick up fans from all around the country.”

Bidwill met with multiple sources, like head coach Bruce Arians, to find a way to tell the Cardinals’ story, on and off the field.

“We take the helmets off,” Bidwill said. “The players invite the viewers into their homes and tell a little bit of their personal stories.”

Instead of going with a series similar to “Hard Knocks,” Bidwill wanted a concept that hadn’t been seen.

“We thought it would be something different, something that no other NFL team has done before,” Bidwill said. “Something that was really groundbreaking and we thought, why not us?”

The “All or Nothing” series is available for streaming starting July 1, on Amazon.