ARIZONA CARDINALS

Cardinals president Michael Bidwill shares team’s goals for ‘All or Nothing’

Jun 8, 2016, 10:38 AM | Updated: 11:34 am

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LISTEN: Michael Bidwill, AZ Cardinals President

Michael Bidwill, President of the Arizona Cardinals, sat down with Doug and Wolf on Arizona Sports 98.7 FM Wednesday morning to discuss what was behind the new series “All or Nothing.”

For Bidwill, one thing he wanted was to showcase the team to its fanbase, not only in Arizona, but to the rest of the country.

“We wanted it to be very authentic,” Bidwill said. “It’s very in depth, I think people are going to be surprised with how in depth we go.”

Another positive Bidwill hopes to gain from this series is the growth of the Red Sea when the Cardinals are on the road.

“What we want is to really tell our story to a much bigger audience than we previously had,” Bidwill said. “I think it gives us a tremendous, tremendous opportunity to go out there and pick up fans from all around the country.”

Bidwill met with multiple sources, like head coach Bruce Arians, to find a way to tell the Cardinals’ story, on and off the field.

“We take the helmets off,” Bidwill said. “The players invite the viewers into their homes and tell a little bit of their personal stories.”

Instead of going with a series similar to “Hard Knocks,” Bidwill wanted a concept that hadn’t been seen.

“We thought it would be something different, something that no other NFL team has done before,” Bidwill said. “Something that was really groundbreaking and we thought, why not us?”

The “All or Nothing” series is available for streaming starting July 1, on Amazon.

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Western Governors University
Running back Elijhaa Penny (35) and linebacker Lamar Louis go through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Receivers J.J. Nelson (14) and Chris Hubert (19) run off the field during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Alex Okafor runs through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Shaq Riddick looks around during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Safety Marqui Christian watches during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Chandler Jones (55) shares a laugh with teammate Alex Okafor (57) during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Tight end Ifeanyi Momah (80) walks around teammate Jermaine Gresham (84) during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Tight end Jermaine Gresham reaches for a beverage during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Kicker Chandler Catanzaro during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Markus Golden has a camera placed on top of his helmet during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Markus Golden runs through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Running back David Johnson goes through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Chandler Jones runs through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Kareem Martin (96) and tight end Darren Fells (85) go through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Cardinals linebackers watch during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Kareem Martin goes through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Chandler Jones goes through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Running back Elijhaa Penny goes through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports) Linebacker Lamar Louis goes through a drill during mini-camp Tuesday, June 7. (Photo by Adam Green/Arizona Sports)

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