ARIZONA CARDINALS

Cardinals upgrade club areas at University of Phoenix Stadium

Aug 21, 2017, 9:47 AM | Updated: 5:50 pm
(Craig Morgan/Arizona Sports)...
(Craig Morgan/Arizona Sports)
(Craig Morgan/Arizona Sports)

GLENDALE, Ariz. — Cardinals team president Michael Bidwill took media on a tour of the recently renovated club level at University of Phoenix Stadium on Saturday before the team’s preseason game against the Chicago Bears.

The $28 million in upgrades are the first of two phases to ensure the stadium maintains top-tier amenities that augment the fan experience.

“We are prioritizing,” Bidwill said. “You spend your money wisely, in terms of operational issues and safety and security needs, technological upgrades. Some of those things we have been doing aren’t very visible to the fans but they do impact the fan experience.”

Bidwill said he and the project managers borrowed ideas from many other venues that influenced the current changes.

“I see a lot of things in my travels, not just in NFL stadiums but what people are doing all over the world,” Bidwill said. “We’ve brought some of those ideas back here.”

The changes include two large video boards behind the bar in each of the two main lounge areas, new lofts named 50 East and 50 West, the Flight Lounge wine bar, and the first champagne bar in the NFL, called the Bubble Lounge. The areas will feature more wine, sparkling-wine and craft-beer selections. There was also a focus on making the areas more female-friendly, as women make up 46 percent of the NFL audience.

Bidwill said hosting the NCAA Final Four in April prevented the team from completing all of the renovations this offseason. Phase two of the project will begin after the 2017 season, and Bidwill said the Cardinals would also add additional parking south of Bethany Home Road.

Follow Craig Morgan on Twitter

 

Arizona Cardinals

Jalen Hurts #1 of the Philadelphia Eagles is pressured by L'Jarius Sneed #38 of the Kansas City Chi...
Alex Weiner

Super Bowl LVII matchup set: Eagles to face Chiefs at State Farm Stadium

Super Bowl LVII at State Farm Stadium in Glendale will be a showdown between the Philadelphia Eagles and the Kansas City Chiefs. 
23 hours ago
Philadelphia Eagles linebacker Haason Reddick sacks San Francisco 49ers quarterback Josh Johnson du...
Alex Weiner

Eagles OLB Haason Reddick wreaks havoc in NFC Championship Game vs. 49ers

Haason Reddick's heroics in the NFC title game got the attention of his old Cardinals teammates, including Chandler Jones.
23 hours ago
San Francisco 49ers quarterback Brock Purdy warms up before the NFC Championship NFL football game ...
Alex Weiner

49ers’ Brock Purdy suffers elbow injury in NFC title game, undefeated streak ends

49ers QB and Gilbert native Brock Purdy suffered an elbow injury in the NFC Championship Game, and his unbeaten run as a starter ended.
23 hours ago
New Orleans Saints head coach Sean Payton calls out from the sideline in the first half of an NFL f...
Wills Rice

Cardinals candidate Sean Payton: ‘In the next week we’re gonna know a lot more’

Cardinals fans are anxiously awaiting a new head coach to take over the reins of the organization after four years under Kliff Kingsbury.
23 hours ago
Statue of the late Arizona State linebacker Pat Tillman at Sun Devil Stadium in Tempe, Ariz. (Jerem...
Austin Scott

NFL selects honorary captains to commemorate Pat Tillman at Super Bowl LVII

With Super Bowl LVII coming to Glendale on Feb. 12, four honorary captains will commemorate Valley legend Pat Tillman at the coin toss.
23 hours ago
Arizona Cardinals quarterback Kyler Murray (1) is brought off the field after an injury during the ...
Wills Rice

Report: Cardinals QB Kyler Murray not expected to be ready for start of 2023

Cardinals QB Kyler Murray is reportedly not expected to be ready for the start of the 2023 season as he recovers from ACL surgery.
23 hours ago
Cardinals upgrade club areas at University of Phoenix Stadium