PlayStation to continue as Fiesta Bowl title sponsor
Nov 28, 2018, 11:44 AM
(Fiesta Bowl)
(Fiesta Bowl)
PlayStation will remain as the Fiesta Bowl’s title sponsor after announcing a multi-year agreement with ESPN on Wednesday.
The gaming company has been the bowl’s title sponsor since 2016.
“PlayStation has been an unbelievable partner over the last two years,” Fiesta Bowl Executive Director Mike Nealy said in a press release. “Its brand personality and everyday audience match what we’re aiming to connect with.
“PlayStation is fully on board and actively participates with all of our organizational activities in and around the game. We look forward to many more years together.”
The bowl has had several title sponsors since its origination in 1971, including Tostitos, IBM and Vizio.
This season’s Fiesta Bowl will be played on Jan. 1 at State Farm Stadium.
Bowl projections link LSU, UCF, Washington State and others to the game.
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