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ASU, adidas announce partnership through the Global Sport Alliance

Arizona State mascot "Sparky" points during the first half of an NCAA college football game against Arizona, Saturday, Nov. 21, 2015, in Tempe, Ariz. (AP Photo/Matt York)

Arizona State University and adidas announced their partnership for the Global Sport Alliance.

The program is aimed at shaping the future of sport by exploring topics of race, diversity, sustainability and human potential.

The Global Sport Alliance will allow ASU students, faculty, researchers and engineers to use the global reach of adidas to undertake in joint inquires to inspire people to act on key findings and transform ideas.

“Few things in life bind people together more than passion for and participation in sport,” said ASU President Michael Crow. “We both seek to empower people, improve health and well-being, and inspire action through teaching, learning and community engagement. ASU, energetically focused on innovation and creative problem-solving, is a ready-made action lab to help extend adidas’ ideas and creative energy.”

The partnership will explore topics including athlete potential, consumer behavior and insight, product materials and innovations, new educational opportunities and more.

It aims to connect people to sports by amplifying complex research to global audiences.

“adidas and ASU see the world as a place to be disrupted,” said adidas North America President Mark King. “When you combine the world-class resources of ASU with the global power of adidas, extraordinary things can happen.”

They will try and reach their audience through public events, engaging sports figures while publishing research in reports, infographics, podcasts and social media.

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