ARIZONA DIAMONDBACKS

D-backs’ franchise value remains steady from last year, per Forbes

Apr 10, 2020, 9:59 AM | Updated: 2:27 pm
(Photo by Christian Petersen/Getty Images)...
(Photo by Christian Petersen/Getty Images)
(Photo by Christian Petersen/Getty Images)

The valuation of the Arizona Diamondbacks has remained stagnant compared to a year ago, according to the team values released by Forbes on Thursday.

The D-backs’ franchise value held steady at $1.29 billion, the same as it was in 2019. That was up from $1.21 billion in 2018.

The team’s majority owner is Ken Kendrick, whose MLB club is the 20th-most valuable in the sport. He purchased the team in 2004 for $238 million.

Forbes broke down the value into four segments: sport (“value attributable to revenue shared among all teams”), market, stadium and brand. Arizona’s equity in the sport was put at $581 million, while market was $430 million. The stadium and brand combined for another $280 million. By comparison, the New York Yankees’ brand alone was deemed to be worth $855 million.

The D-backs were one spot behind the 19th-ranked Minnesota Twins and one ahead of the NL West Rival Colorado Rockies. The Yankees were unsurprisingly in first place with a valuation of $5 billion, and the Miami Marlins were dead last with a $980 million value, which was down 2% from last year.

Forbes also displayed where MLB’s revenue comes from. Gate receipts led the way at $3.2 billion, an unfortunate fact when you consider that the season is on hold and could resume without gate revenues. “National” was second at $3.1 billion of the $10.5 billion pie; that segment is comprised of national media contracts, sponsorships and licensing.

Local media made up $2.2 billion of MLB’s revenue. Sponsorships and other stadium revenue made up the rest.

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D-backs’ franchise value remains steady from last year, per Forbes