ARIZONA CARDINALS

‘All or Nothing’ shows how Cardinals coach Bruce Arians uses his bleeps

Jul 1, 2016, 6:00 AM

Arizona Cardinals coach Bruce Arians yells as he stands next to quarterback Carson Palmer during th...

Arizona Cardinals coach Bruce Arians yells as he stands next to quarterback Carson Palmer during the first half of an NFL football game against the Seattle Seahawks, Sunday, Nov. 15, 2015, in Seattle. (AP Photo/Stephen Brashear)

(AP Photo/Stephen Brashear)

LISTEN: Bruce Arians, Cardinals head coach

From the very beginning of Amazon’s series ‘All or Nothing’, it’s clear the documentary covering the 2015 Cardinals is truly behind the scenes.

Just listen to all of those would-be bleeps.

The language is colorful — though a clean version is available for younger viewers — as it is in most NFL locker rooms. Yet, what gives depth to the film is how that language motivates, holds players accountable and is used tactically within games. Much of that comes straight from the mouth of head coach Bruce Arians.

“The thing at the beginning was, ‘hey, I’m not changing who I am and how I coach,’ ” Arians told Bickley and Marotta on Arizona Sports 98.7 FM. “I’ll probably get a lot of Bibles in the mail.”

Finally, we’re not getting generic soundbites of “taking it to those opponents. Let’s get it!” Blah, blah.

The audio highlights are real and raw.

Look no further than Episode 1’s look into Arizona’s Week 2 battle against the Chicago Bears.

With the Cardinals leading, in possession and with a minute left in the first half, the mics are hot when Arians tells quarterback Carson Palmer to “be careful with it. If you have to throw it over anybody, throw that (ball) out of bounds.”

And you know what happened next. Palmer throws a screen pass right into the mitts of Chicago pass-rusher Jared Allen.

“I told him not to do it!” Arians screams to himself on the sideline. “I told him not to (bleep) do that.”

But after the brief tantrum, Arians quickly reverts to a nurturing head coach.

“Hey, that’s exactly — get you a throwing lane, they were at (cover) zero, baby,” he tells Palmer, patting him on the helmet. “You had time to hold it and bust them.”

Such a moment showed the emotional swings by Arians, but also his ability to uplift.

That’s not to say Arians doesn’t chew out his players with colorful language. “All or Nothing” shows much of that with cameras embedded in team meetings and team practices as well.

“I guess you just get used to it, you kind of get numb to it,” Palmer said of Arians’ blowups on Arizona Sports 98.7 FM’s Doug and Wolf show. “He’s screaming at me or any one of other 10 guys on offense, or a referee, or another coach, or the guy that is bringing him the pictures on the sideline. It doesn’t matter. He’s always going ballistic on somebody. It’s kind of par for the course.”

For Cardinals fans who aren’t high on profanity or who want to share the “All or Nothing” watching experience with their kids, don’t fear.

There’s a clean version as well.

“My wife and I were talking, I was like ‘There’s no way the kids can watch this,” Palmer said of the adult version of “All or Nothing.” “Obviously, kids will love this show. The fact there is a family friendly version got me excited because I get to show it to them and share it with them.”

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‘All or Nothing’ shows how Cardinals coach Bruce Arians uses his bleeps