Updated Oct 3, 2012 - 9:09 am
Nike designs special cleats for Larry Fitzgerald
And for the last few years, the National Football League has gotten involved in a big way, allowing players to wear pink football accessories on the field for all games played during the month.
Millions have been affected by breast cancer, including Arizona Cardinals wide receiver Larry Fitzgerald, who lost his mother Carol to the disease in 2003.
According to Fitzgerald's Twitter account, Nike has designed something special for the All-Pro receiver to wear this October in honor of his mom.
The company produced pink Hyperfuse football cleats with the name 'Carol' emblazoned on them.
During October, Fitzgerald will donate a quarter for every new follower he gets on Facebook and Twitter in addition to $5,000 for every touchdown and $1,000 for every reception.
- The 5: Top storylines heading into Arizona Cardinals training camp
- Arizona Cardinals' Patrick Peterson and Michael Floyd rank high on ESPN's list of top under-25 players
- ESPN: Arizona Cardinals loaded with under-25 talent
- Arizona Cardinals place Tyrann Mathieu and Alameda Ta'amu on PUP list
- Cardinals receive 'B' offseason grade from USA Today
- Bickley Blast - Thursday July 24What will the future hold for the Cardinals and Larry Fitzgerald?
- Dr. Cynthia Arnson - Immigration and Central America Expert - Tuesday July 22Why are we seeing this influx of immigrant minors?
- Mike Sando, ESPN NFL insider - Tuesday July 22ESPN NFL insider Mike Sando gives updates from around the NFC West as teams head into training camp.
- Lorenzo Alexander, AZ Cardinals linebacker - Friday July 18Cardinals linebacker Lorenzo Alexander talks about team expectations for 2014.
- John McClain, Houston Chronicle sportswriter - Friday July 11Houston Chronicle sportswriter John McClain talks about the Rockets’ offseason.