HABOOB

Popeyes meme kid receives NIL deal 10 years later

Jan 13, 2023, 4:30 PM | Updated: 4:36 pm

Follow @AZSports...

Dieunerst Collin is a freshman offensive lineman for Lake Erie College and is fresh off a state championship at East Orange High School as a senior. But that’s not how you know him.

In 2013, when Vine was still a thing, a viral video went around of a young boy, Collin, standing in a Popeyes line with a drink giving an awkward side-stare to a stranger filming him.

The meme spread like rapid-fire all over the internet and gave unwanted attention to an innocent nine-year-old who had no idea how everyone knew who he was.

Luckily for him, it wasn’t until 10 years later that he would realize everything happens for a reason.

On Sunday, Collin posted a picture of himself on Instagram and Twitter to try and repopulate his fame for his football skills rather than his uncertain stare.

“I thought this is probably the opportunity I can get with Popeyes to at least reach out,” Collin told ESPN. “I went on Instagram and decided to post asking everyone to repost and tag Popeyes, not knowing that I would get all the support I got.

“People just started to join on my post and people that were on the ‘SportsCenter’ post, and I believe Monday afternoon was when Popeyes DM’d me and said we actually want to work with you.”
Two days later, his dream would come true when Popeyes quote-tweeted his tweet ready to get to business.

It was announced on Thursday that Popeyes would be partnering with Collin on an NIL sponsorship with the motto, “From Memes, To Dreams.”

Collin will be promoting the fast-food chain and will also appear on a Popeyes billboard in New Jersey.

From bringing Collin down as a child with unwanted fame to rising him to wanted fame and an NIL deal, this story goes to show the power that social media has.

Congrats Popeyes meme kid, your meme turned into a dream.

Comments

Comment guidelines: No name-calling, personal attacks, profanity, or insults. Please keep the conversation civil and help us moderate comments by reporting abuse.
comments powered by Disqus

Haboob

A car burns in the Dodgers Stadium parking lot on Wednesday, May 22, 2024....

Aaron Schmidt

Dodgers organist plays ‘We Didn’t Start the Fire’ as a car in stadium parking lot burns

Ahead of Wednesday’s National League West matchup between the Arizona Diamondbacks and the Los Angeles Dodgers, fans in attendance witnessed a bizarre scene as a car burst into flames in the Dodger Stadium parking lot. Without hesitation, Dodgers organist Dieter Ruehle channeled his inner Billy Joel, playing “We Didn’t Start the Fire” as the car […]

55 minutes ago

Follow @AZSports...

Haboob Blog

NFL teams continue trend of amusing, creative schedule release videos

Lots of teams across the National Football League continued to meet the standard set on schedule release day.

8 days ago

(Seattle Mariners/X screenshot)...

Haboob Blog

Airborne meats are making their mark across Major League Baseball

Hijinks around Major League Baseball and the meats within have never been more unusual, many of which have been airborne.

10 days ago

Tip Reiman speaks to reporters during the NFL Draft Combine...

Tyler Drake

Throwing pots: Cardinals rookie mauler Tip Reiman an artist at heart

For Cardinals tight end Tip Reiman, his time spent away from the field includes a hobby that is about the furthest thing from violent.

11 days ago

Jonathan Gannon comments on Kyler Murray and James Conner hoop skills at a Oklahoma City Thunder-Da...

Bailey Leasure

Jonathan Gannon pokes fun at Kyler Murray and James Conner’s hoop skills

Jonathan Gannon comments on Kyler Murray and James Conner hoop skills at a Oklahoma City Thunder-Dallas Mavericks playoff game.

12 days ago

Blake Walston...

Alex Weiner

Diamondbacks prospect Blake Walston’s Las Vegas call-up: ‘I was at the table’

Arizona Diamondbacks prospect Blake Walston was at the Blackjack table when he received the news of a lifetime. 

22 days ago

Popeyes meme kid receives NIL deal 10 years later